Selling your Home Basics

First, there are several ways we can expose your home to a great number of potential buyers...

For these reasons some 90% of all homes sold nationally are sold using the services of a Real Estate firm.

Second, we are in a better position to assist you in the negotiating if a buyer makes an offer direct to the owner. An owner is often unable to negotiate successfully. As a third party we can carry out those negotiations getting the most for the seller and without losing the buyer. Often this difference is more than the fee involved.

Third, we can help make almost any home a little more marketable. We know the many reasons people DO NOT BUY as well as the reasons they do.

Fourth, we can help in determining the right price. Surprising as it may seem, people who sell their own homes occasionally set a price lower than necessary. Usually however the price is too high and the home does not sell.. . even with price reductions. It really does take a lot of homework on our part; but we can help you select the best price to ask. While a seller sets the price...it is the market that determines the value!

Fifth, we can sort out prospects. Generally there are three types of buyers in the market place.

Sixth, We can sell the prospects on taking action. Even a good prospect may need a little urging to make a decision occasionally. A REALTOR® who has been working with such a prospect, knows they are qualified, and therefore they are in a much better position to help them decide on the "right house."

Seventh, We can help the buyer with financing. With so many ways to finance a property today, buyers are confused. We will usually spend a lot of time qualifying the buyer and helping them to get comfortable with financing.

Eighth, once you've achieved a successful contract there is a lot of coordination and paperwork. The work can include updating title work, ordering inspections for termites and possibly RADON. In addition other inspections may follow such as roof, plumbing, and electrical. A good REALTOR® will also assist in coordinating any necessary repairs getting the gas line and/or home warranty taken care of. Preparation of deed, working with the lenders for pay-offs and pulling together the "settlement" figures are the final aspects of why you need to choose a qualified REALTOR®.

HOW CENTURY 21 HERITAGE PLANS TO SUCCESSFULLY MARKET YOUR HOME

1. Make your home more marketable by giving you recommendations on preparing your home to show. The way you live in your home and the way you sell your home are not the same.

2. Help you determine the right price by preparing a detailed market analysis of comparable properties sold within the past 6-8 months and by providing current market conditions.

3. Submit your property to the Multiple Listing Service immediately for exposure to over 5,000 members of the Columbus Board of Realtors.

4. Display a Century 21 FOR SALE sign in your yard highlighting the special features of your home. We personally return all calls regarding your home.

5. WeI will develop a personalized brochure emphasizing the best selling features of your home. These will be left at your home for Buyers and distributed to other Realtors as we visit the weekly area meetings.

6. We will prepare alternative ways for Buyers to finance your home and discuss the best options for you (the seller).

7. Schedule tours of your home for top producing agents from both our office and other offices to view your home first hand.

8. Develop a personalized "JUST LISTED" flier to be distributed door-to-door to neighbors and in move-up and rental neighborhoods.

9. Advertise in publications that will attract Buyers to your area and price range.

10. Through us you have access to a Nationwide Century 21 Relocation Service with Realtors in over 6,000 offices in 25 countries and territories around the globe.

11. Schedule Open Houses, as needed, to stimulate activity.

12. Keep you informed as often as possible (usually on a weekly basis) of current market conditions by providing: feedback on showings, copy of all ads your home is advertised in, sold properties in your area and other competition on the market.

13. Review your property's market placement after 30 days if it hasn't sold and make recommendations on what to do to get it SOLD. Sort out prospects by: Pre-qualifying Buyers, Screening lookers and answering questions about your home specifically.

14. Sell Buyers on taking action by knowing the neighborhood, competing properties in the area and the many special features your home has to offer.

15. Negotiate the purchase agreement and, in doing so, represent your best interests. (Please note: A dual agency situation could apply - please review the form provided)

16. Assist the Buyer or Buyers Realtor in finding the best financing alternatives, if needed, to keep the transaction in place.

17. Coordinate all of the closing details:

1. Follow up with Buyers mortgage application
2. Order and schedule appraisal
3. Provide appraiser with comparable sales
4. Order all title work
5. Order lender(s) payoff
6. Coordinate all inspections i.e. termite, gas, radon, well, septic, property inspection and other certifications (if necessary)
7. Review the settlement figures for accuracy
8. Arrange for Power of Attorney (POA- if needed)

Contact us now to get Started!